A revolutionary idea...
The original artwork by Jim Fitzpatrick has been used on cola bottles, T-shirts and keyrings
The picture of the Marxist revolutionary, originally in red and black, became one of the most recognisable images of the 20th century and the artist who created it in 1968 has decided it is time to prevent it being used for "crass commercial purposes".
Jim Fitzpatrick originally allowed it to be be used copyright-free by revolutionary groups in Europe but the image has in recent years been appropriated by a host of businesses which would far rather make money than foment rebellions.
The Irish artist has applied for documentation to prove his ownership of the copyright of the image, showing a grim and determined Guevara wearing a beret with a single star, and said he intends to hand it over to the family of Guevara.
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