Open Dishes

From the China Herald :

Monday, May 05, 2008

Now we have Pi Dan Congee at KFC!

The Golden China Brands blog has found the most excellent way to attract my attention, well, there are a few more, but food is certainly doing the trick. An excellent story on how KFC, Pizza Hut under their mothership Yum! Brands have introduced new local dishes in China. After being attracted by the good-looking Pi Dan congee at KFC, I actually was literally drawn into their story.
They are already wildly successful with 2,200 outlets (competitor McDonalds is not even coming close) and started now to introduce some very localized dishes.

Yum’s China business is so successful that CEO Novak is now copying the China model to the United States by introducing healthier products in its US outlets, increasing emphasis on breakfast and evening sales and broader menus that include more desserts and beverages. “Let’s learn from our most successful business. Let’s learn from our China Business”, Novak told investors at Yum’s annual shareholder conference in New York.

[Added 5/7/8 - Note the observation... "As America is facing recession, there is no one better than Colonel Sanders to save the country . . ." Oh yeah!]

食品 - Yummy Yum! China’s Fast Food to Save America

By GCB_China ⋅ Mai 5, 2008 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

As America is facing recession, there is no one better than Colonel Sanders to save the country by offering Pi Dan Congee, egg tarts, Dragon Twisters as ‘menu novelties’ in its over 2,200 China KFC outlets. Yum! Brands Inc, owner of the KFC and Pizza Hut brands, is creating an expansion drive in China that could make the country its biggest source of profit within a decade.

Yum! Brands has realized very early on that it can’t rely on a foreign brand name for growth and must instead adapt to local tastes and lifestyles. “We felt that we could not just copy a model in a foreign country,” Sam Su, the Taiwan-born, US-educated head of Yum’s China division, told a forum in Shanghai late last year. “In a market like China, everyone should try to create new models.”

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