Open Advertising (???)

Quick! Tell me about two commercials you saw during the last Super Bowl.

Funny, neither can I. Ok, tell me the company or product offered in the banner ad in the last page you went to.

Funny, neither can I. You can only imagine how it must sound to the Marketing Survey caller when I honestly say that I cannot remember any of the advertisements in such-n-such magazine. Even though I had skimmed it only two days ago.

This awareness brings me to one of two possible conclusions. Either advertising works...on a subliminal level. Or, advertising is grossly over priced for the effect it has on the viewer.

I wonder if Advertising folks would be willing to fess up to either position? It would probably involve Lawyers speaking for the interests of the industry.

Hmmmm...