At what expense?

An NPR segment this morning related concerns about Internet Privacy and the need for a "No-Track" list. Such concern is admirable. Then the question crossed my mind, "At what expense?"

I am not speaking here of the relative cost of personal Internet Privacy.

What 'real world' (my choice of words) ... what 'real world' issues are being pushed aside in favor of concerns about Internet Privacy? What slight percentage of the Family of Man can afford to be concerned about Internet Privacy?

Hungry families also face tough choices
between food and basic necessities:
• 41% of households had to choose between paying
for food and paying for utilities and heating fuel
• 32% had to choose between paying for food and
paying for medicine or medical care
• 18% had to choose between paying for food and
paying for rent or mortgage

This is certainly only one example. It is not "exciting". It doesn't have political "sex" appeal. So this and other issue stand in the shadow of Internet Privacy? At what expense?