Thursday, September 24, 2015

Adblocker Wars redux

My position is simple.  You cannot unhear things and you cannot unsee things.

"Oh, I just don't pay attention to all those ads."

If we had the perfect ability to filter our environment, to in fact only see or hear what we wanted then I might accept that.  But we don't.  My first hand knowledge of this comes from those few minutes I spend on the treadmill at the gym.  This is my willful and thankfully limited exposure to commercial television.  During those 20 or so minutes I am bombarded with ads.  Mind-numbing, hammering, repetitive invasions of my consciousness and psyche.

I feel insulted.  I feel assaulted.  I begin to have feelings of inadequacy.  I begin to feel that I am missing something - that new car, fresh breath, personal social standing, or even a right relationship with my old BFF Flo (Progressive Insurance).  How could I let Flo down by not buying my insurance from her.

All of that from just twenty plus minutes of television exposure.

I was an early adopter of ad blocking technology.  On those occasions when I use a system that doesn't block ads I am literally surprised at the amount of NOISE that is present on almost every web site I visit.  Noise which adds nothing of value to the site.  And that is the crux of my argument supporting ad blockers.  An argument that could easily be turned if the ads brought more value to the site.

And now a word from our sponsor...

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