This year, fewer than 40% of voting age Americans will actually vote.
A serious glitch in self-marketing, I think.
If you don't vote because you're trying to teach politicians a lesson, you're tragically misguided in your strategy. The very politicians you're trying to send a message to don't want you to vote. Since 1960, voting turnouts in mid-term elections are down significantly, and there's one reason: because of TV advertising.
Political TV advertising is designed to do only one thing: suppress the turnout of the opponent's supporters. If the TV ads can turn you off enough not to vote ("they're all bums") then their strategy has succeeded.