LenovO vs. LenovA

If you Google 'lenova' you are asked if you meant 'lenovo' which is a courtesy extended by the great and munificent Goz. Which would be alright but the Goz then goes on to list a number of entries for 'lenova'. Which prompts me to ask if there is a mass misspelling of the name of the company? Or is it a gender thing; masculine lenovO or feminine lenovA?

Anyone have any insights on this?