Open Generatives - Highly recommended.

I don't know if Kevin Kelly is the first to identify 'Generatives' but I do believe that he has clearly laid out the course of future commerce in Intellectual Property (IP). By focusing on these primal values purveyors will be able to commoditize and capitalize IP. I believe these 8 values will be the foundation of the future.

Eight Generatives Better Than Free

1. Immediacy
2. Personalization
3. Interpretation
4. Authenticity
5. Accessibility
6. Embodiment
7. Patronage
8. Findability

I agree with Seth Godin when he said Kevin Kelly is Highly recommended.