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Documenting the undocumented: How one company counts the “invisible poor”
Melanie Edwards knew there was a problem when market researchers had more information on the video game habits of American teenagers than on the populations of African nations.
. . .
What are the consequences of knowing so little about so many?
I like to equate it to a family of seven. There are seven billion people in the world, that’s the family of seven. Four of the members in our family, we don’t know anything about. We don’t know about their education levels. We don’t know about their health conditions. You can imagine if four of your siblings were ill or illiterate or unemployed, that would have a big impact on the family as a whole.
Posted by William Meloney at 7:53 AM